Launching in the U.K. isn’t about selling more product. It isn’t about expanding the company. It’s about the opportunity to remind even more families that Christmas can be about Jesus again. That it doesn’t have to fly by, distract us, or be all about lists.
That instead we could make giving lists. That we could get our kids excited to give. That after Christmas is over, we’ll get to remember the moment they got excited about putting baby Jesus in the manger as much as we’ll remember their face when they opened a gift.